Optional Update Will Prompt Windows 7 And 8.1 Users To Upgrade To Windows 10

Microsoft is gearing up for another big push to move the world to a new version of its operating system. With the Windows 10 launch on the horizon, Microsoft has been dropping hints about incentives to upgrade. Now, it appears to be packaging upgrade reminders with updates for Windows 7 SP1 and Windows 8.1. There’s nothing insidious about the move, but it’s an interesting example of Microsoft’s seriousness about getting its user base on board with Windows 10.

Microsoft is gearing up for the Windows 10 launch and may prompt users to upgrade older versions of the OS

Windows Update KB3035583 is a recommended update, which makes it essentially optional – you’ll need to select the update to install it. Microsoft describes KB3035583 purpose as enabling “Additional capabilities for Windows Update notifications in Windows 8.1 and Windows 7 SP1.”

According to Myce, which appears to be the first to post details about the Windows 10 prompt, the update adds a folder called GWX that has several .EXE files. One of those appears to be a notification tool that could display banners and other ads for Windows 10 as the launch date approaches.

myce windows 10 downloader
Image credit: Myce

Microsoft is expected to launch Window 10 this summer and has already said that it will allow free upgrades to the new operating system for the first year
Joshua Gulick

Joshua Gulick

Josh cut his teeth (and hands) on his first PC upgrade in 2000 and was instantly hooked on all things tech. He took a degree in English and tech writing with him to Computer Power User Magazine and spent years reviewing high-end workstations and gaming systems, processors, motherboards, memory and video cards. His enthusiasm for PC hardware also made him a natural fit for covering the burgeoning modding community, and he wrote CPU’s “Mad Reader Mod” cover stories from the series’ inception until becoming the publication editor for Smart Computing Magazine.  A few years ago, he returned to his first love, reviewing smoking-hot PCs and components, for HotHardware. When he’s not agonizing over benchmark scores, Josh is either running (very slowly) or spending time with family.