If you’re a fan of the OnePlus X and its bargain basement pricing, you may be sad to find out that OnePlus has no plans to release a successor for that smartphone. The OnePlus X debuted in November with a price tag of $249, but is now available for just $199.
According to OnePlus CEO Pete Lau, the OnePlus X was successful in its own right, and was by no means a sales dud. But the company is looking to focus its energies on delivering a “true flagship” and maintaining two product lines flies in the face of that mantra. Going after the low-end with the budget-minded OnePlus X is a losing battle, as the company wants to remain profitable and contend with the fierce competition.
“We still gotta make money at the end of the day; it's just a matter of how you do it and how much you want to make,” said Lau in an interview with Engadget.
The OnePlus X features a 5-inch AMOLED HD display, Qualcomm Snapdragon 801 processor, 3GB of RAM, 16GB of onboard storage and a microSD slot for expansion. To reach a lower price point, the OnePlus X skips out on such niceties as 802.11ac, Bluetooth 4.1 and doesn’t include a fingerprint reader.
With the OnePlus X and its successor out of the picture, that allowed the OnePlus 3 to astonish enthusiasts around the globe. In case you haven’t already heard, the overall reaction to the OnePlus has been overwhelmingly positive by the tech community, which is something we can’t say for the recently announced Lenovo Moto Z family. OnePlus managed to cram in a Snapdragon 820 SoC, 6GB of RAM, 64GB of storage space and a 5.5-inch AMOLED display for an eye-popping $399.
When most 5.5-inch flagships are hitting the $700 price point, the OnePlus 3 is ready to kick some butt and take some names.