There are often instances where something is done that's so absurd, you have to wonder if it was done on purpose just for the sake of publicity. Any press is good press, right? Well, you can try to guess what TIME's motive was with its latest cover, because it seems impossible that a graphics designer could have been happy with such a result. Behold:
Yup, that's Oculus founder Palmer Luckey wearing the headset his company developed. Not only is he on a beach, for some reason, he's levitating, arms spread as if he's a mystical creature.
Of course, a cover like this can't be left alone, and the Internet certainly hasn't disappointed. All over the Web, especially on reddit and Twitter, users have gone wild with their imaginations. Some results are expected, while some are quite clever. Here's a collection of some of the best ones I could find:
Credit: reddit user cloudbeard
Credit: reddit user EmonZaemon
Credit: Twitter user ID_R_McGregor
Credit: reddit user TheMelheart
Credit: reddit user Tidus5005
Credit: Twitter user MSFX
Credit: reddit user mattymattmattmatt
Credit: reddit user graphleek
Credit: Twitter user GavinEdgington
In talking to GameSpot, Luckey has said that he doesn't see anything wrong with the cover, and definitely doesn't believe it will impact the appeal of Oculus. "I think it's fun. I love the cover." His attitude is admirable, and I guess it should be. What's done is done. But, I can't help but wonder if this will become a meme that sticks around for a while, though.