NVIDIA GeForce RTX 4070 And 4060 Ti Prices Slashed In China, Is The US Next?
![4070](https://images.hothardware.com/contentimages/newsitem/63965/content/4070.jpg)
In China, a market that has been growing for GPUs, price drops have been spotted for the GeForce RTX 4070 and RTX 4060 Ti. The Founders Edition, made directly by NVIDIA, has seen prices close to MSRP and slightly under. This is good news, as pricing was previously trending in the opposite direction.
Part of the reason would be the introduction of the aforementioned GeForce RTX Super lineup that has helped to push down pricing for all GPU models across the board. Pricing in the United States has also seen a few sales drop the GeForce RTX 4070 down below expected pricing, in what seems like a push to move more GPUs that are sitting on shelves.
![4070 side](https://images.hothardware.com/contentimages/newsitem/63965/content/4070-side.jpg)
![4070 box](https://images.hothardware.com/contentimages/newsitem/63965/content/4070-box.jpg)
Secondly, NVIDIA's lead into AI technology is not just impressive in data center products, but in gaming as well. DLSS 3 has been a fantastic way to achieve higher frame rates with its adoption in many newer titles with little drawback. While AMD does have FSR 2 and FSR 3, NVIDIA is still ahead in many respects for this use case.
The important question will be if these pricing trends translate to the North American and European markets. The GeForce RTX 4070 has been on a slow crawl downwards in pricing, and often there are sales that make its pricing even more attractive. The same holds true for the GeForce RTX 4060 Ti, which had an unpopular start due to its poor perceived value for being an 8GB VRAM GPU.