Tables Turn: Samsung Disses Apple iPhone 6 As A Big Imitation

It's said that imitation is the sincerest form of flattery, though Apple certainly wasn't flattered when it accused Samsung of copying the look and feel of the iPhone with its Galaxy line. Instead, the cranky Cupertino outfit took Samsung to court in several territories and at one point won a $1.05 billion verdict (it was later reduced in half). Well, turnabout is fair play, and now Apple's the one being called a copycat by its South Koren nemesis.

Samsung's U.S. arm is taking swings at Apple's iPhone 6 and iPhone 6 Plus in a series of ads. Interestingly enough, Samsung is willing to dole out some collateral damage in the process by taking certain members of the press to task for not recognizing how forward-thinking Samsung might have been by jumping into the phablet category several years ago.

In the ad, Samsung points out that early reviews of its Galaxy Note likened the handset to a "piece of toast," with another calling it an "unwieldy beast."

"Now it's not being dismissed by competitors, it's being imitated," Samsung says in reference to the new iPhone models. "The thing is, the Note is more than big. It's about being more productive...more innovative, more fun. Today people are saying, 'Is it just me or does the new iPhone 6 Plus look like a Samsung Galaxy Note 2 from 2012?'," Samsung continues.

Galaxy Phones

The ad is a bit more snarky and direct than previous Samsung commercials, though the point is made loud and clear. Critics of the new iPhone 6 models contend that Apple is no longer an innovator in the mobile space, and that's a valid assessment. It's true that the iPhone 6 needed to be bigger -- or at least offer a bigger version -- to stay relevant with a growing crowd of consumers who are now used to larger screen sizes, but there's no standout feature that knocks your socks off. Even the rumored sapphire glass display didn't make it time, though don't be surprised if that's the main selling point of the inevitable iPhone 6s.

Despite all this, demand continues to run high for Apple devices. Though we're still waiting on official numbers, Apple says the iPhone 6 and iPhone 6 Plus launch set a new record in pre-orders.

Update: Under the hashtag #thenextbigthing , you can find some other examples of Samsung taking shots at Apple...

Something tells us Samsung will get mileage on this for a bit longer.