The Motion Picture Association of America and the National Association of Theatre Owners announced that an update was made to its theatrical anti-theft policy to include wearable tech in its list of items banned.
Image Source: Flickr (Michael Praetorius)
“As part of our continued efforts to ensure movies are not recorded in theaters, however, we maintain a zero-tolerance policy toward using any recording device while movies are being shown,” reads a joint statement from both groups. “As has been our long-standing policy, all phones must be silenced and other recording devices, including wearable devices, must be turned off and put away at show time. Individuals who fail or refuse to put the recording devices away may be asked to leave. If theater managers have indications that illegal recording activity is taking place, they will alert law enforcement authorities when appropriate, who will determine what further action should be taken.”
Piracy is a constant concern for the MPAA which claims that the movie industry loses billions of dollars a year because of it. However, such a claim is hard to give credence to when, according to the 2013 Theatrical Market Statistics Report, the MPAA shows that the box office global revenue was $35.9 billion (up 4 percent over the total in 2012).