NEW Buyback Program Launches

Best Buy isn't the only company offering to buy back your electronics. A company called NEW is also willing to purchase your high-tech products after you're finished with them. According to the company, it is interested in buying back your old MP3 players, tablets, laptops, netbooks, GPS units, digital cameras and gaming devices. The program works similar to Best Buy's program; in other words, you'll get a percentage of the original purchase price within two years. The difference is that NEW's program will (hopefully) be available in some of your favorite retail stores soon. Maybe this whole concept of "future proofing" one's electronics will catch on yet? Who knows. If not, there's always eBay or Craigslist.

NEW Buyback Program Helps Consumers Keep Pace With the Latest Gadgets

STERLING, Va.--(BUSINESS WIRE)--N.E.W. Customer Service Companies, Inc.*, the leading global provider of extended service plans and product care, today announced the launch of a NEW consumer electronics buyback program that helps consumers turn in their high-tech products to receive a buyback value they can use toward their next technology purchases.

NEW’s buyback program is a win-win for the customer and the retailer,” said Tony Nader, president and CEO of NEW. “It’s specifically designed to meet the needs of those customers who want to stay on the cutting edge of technology, and it gives them a financial incentive to do so. For retailers, it’s a NEW way to build long-term relationships with their customers by keeping them coming back for next-generation products.”

Designed for products with rapid-release cycles, NEW’s innovative buyback program gives consumers who want to keep pace with the latest technology a way to recoup a percentage of their original purchase prices before upgrading to the latest and greatest products.

NEW’s buyback program is being offered to retailers as a point-of-sale add-on that drives customer loyalty, repeat purchases and ultimately additional revenue. Products eligible for buyback protection include MP3 players, tablets, laptops, netbooks, GPS units, digital cameras and gaming devices.

A complete turnkey solution, NEW’s buyback program is simple to implement both in store and online. NEW provides the retailer with all the support it needs for a successful program, including marketing and merchandising materials, training, customer care, plan fulfillment, and program administration.

The program is also easy for consumers to use. They simply buy the products and the qualifying buyback plans at point of sale. The customers can then redeem their buyback value any time within two years of purchase date. Upon returning the product, the customer will receive a retailer-branded gift card, e-card or check for the corresponding percentage of the original purchase price. The percentage is based on the working condition of the product and the length of time the consumer owned it.