Microsoft Gives Prospective WP8 Devs A Free, Web-Based Creation Tool

Microsoft is facing a lot of headwind when it comes to Windows Phone adoption, and in a bid to deal with a bit of that, the company is launching a new Web-based tool. The Windows Phone App Studio is launching today in beta, which is a free app creation tool designed to help anyone quickly bring an idea to life by applying text, web content, imagery, and design concepts to any one of a rich set of customizable templates.

Users need only create a Microsoft account, choose your template, and begin adding content. When you’re app is ready to go, you can download the app to your own phone, or share it with others by publishing it to the Windows Phone Store. Of course, Microsoft has historically given devs access to pretty stellar tools. In other words, there's no telling if this will actually help solve the ecosystem gap.

Beyond all of this, Microsoft is also enabling any developer can unlock and register 1 phone to load up to 2 apps, and it's offering a $19 “Summer Break” limited-time Dev Center registration offer (through August 26, 2013). Obviously, we're rooting for Microsoft here. Nokia's hardware is really fantastic, and iOS / Android could definitely use the competition.