Meta Threads Finally Lets You Slide Into DMs But That's Not All

hero threads instagram messaging
Most social media apps allow users to message each other directly, but Threads has lacked this feature until now. In a recent blog post, Meta revealed that Threads users can now send and receive direct messages (DMs) within the Threads app, from followers on Threads and Instagram who are 18 or older. With this new feature, you will not need to switch to Instagram to check or reply to messages from your Threads connections. Additionally, the company promises that there is more to look forward to, such as group messaging, message filtering and DM customizations.

Meta is also rolling out a new highlighter feature on Threads. This feature is designed to make identifying and engaging with content on your feeds easier. It is also meant to facilitate high-quality conversations on interesting and trending topics.

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For a while, the idea of having a dedicated messaging app for Threads wasn't a priority for Meta executives, despite constant requests from users. However, that perspective has changed. The reason for this change is due to Meta's changing view on Threads. Meta now views Threads not as an Instagram clone, but as a platform that is carving its own niche in the social media space. To backup its new point of view, according to Meta, "More than a third of daily Threads users with connections follow mostly different accounts on Threads than on Instagram."

Threads still has a long way to go before it can fully compete with X, but these new updates are a move in the right direction. According to the company, the updates are part of its commitment to making Threads a premiere platform for sharing fresh perspectives and open conversations. This move is similar to the decision to extend the length of Reels on Instagram to boost its competitiveness.