Mac Heads Downloading 1 Billion Apps Per Month, Apple Says

It's taken Apple fans less than a year to download over 100 million apps from the Mac App Store, according to Apple. The Mac App Store is now home to half a million free and paid apps and is where customers have downloaded more than 18 billion apps at a clip of greater than 1 billion apps per month, the Cupertino outfit bragged on its website today.

"In just three years the App Store changed how people get mobile apps, and now the Mac App Store is changing the traditional PC software industry," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. "With more than 100 million downloads in less than a year, the Mac App Store is the largest and fastest growing PC software store in the world."

It's also par for the course for Apple, the company which arguably invented the whole app craze, or at least popularized it. Selling mobile electronic devices is no longer primarily about the hardware, but equally important is the downloadable software ecosystem. Content is the name of the game, and it's the reason why Amazon can sell it's Kindle Fire at a loss or break-even pricing, knowing that it will make a profit on music, movies, games, and other online sales tied to its device.

Apple's announcement comes a week after Google's Eric Chu, director of Android Developer Ecosystem, said that the Android Market eclipsed 10 billion app downloads and is growing at a rate of 1 bill app downloads every month.