Logitech Breaks The $50 Barrier With Harmony 300 Universal Remote

Universal remotes have been a product owned almost exclusively by high-end home cinema users for years now. Most average TV viewers didn't see a need to consoldate their remotes into one, and they definitely didn't feel like paying extra to do so. Logitech's Harmony line has long been viewed as the best in the industry, but even those were rather expensive in the eyes of Joe Six-Pack.

Today, even Mr. Joe can get in on the party. The Harmony 300 sets an all new bar, but it actually lowers a bar rather than raising one. It's the first Harmony remote to retail for under $50, and it just might open up an entirely new market for Logitech. It's also one of the simpler remotes to operate, so it won't intimidate first-time universal remote users. It includes a "Watch TV" button that turns on every component necessary to make that action happen, and there's also a set of programmable buttons that you can use to jump right to your favorite channels or use for custom control.

And the new Harmony 300 remote also features a new simplified online set up with MyHarmony.com. With a refreshed Web-based setup designed for Logitech’s newest remote, all you have to do is connect the remote to your computer, go to myharmony.com, punch in what devices you’re using and the system will handle the rest. The Harmony 300 will retail for $49.99 and will be available in April, just in time to get setup for that long summer indoors.

A Remote for Everyone: Logitech Harmony 300 Remote Unveiled

New Harmony Replaces Four Remotes, Features Improved Web-based Setup

FREMONT, Calif. — March 31, 2010 — Logitech (SIX: LOGN) (NASDAQ: LOGI) today announced that it is bringing the benefits of the award-winning line of Harmony® remotes to people who have simpler home-entertainment needs. The new Logitech® Harmony® 300 Remote is simple to set up, replaces up to four other remotes and gives you better control of what’s attached to your TV with the touch of one button.

“Most universal remotes have a bad reputation for being hard to program and, as a result, you still use more than one remote to control the devices you own,” said Ashish Arora, vice president and general manager of Logitech’s digital home group. “With the Harmony 300, we wanted to deliver the Harmony remote promise of one remote to control your entertainment system to everyone. No more excuses — it’s time to get rid of the stack of remotes on your coffee table and simplify your home entertainment experience.”

Logitech’s research found that more than one-third of the 75 million U.S. and European households who have tried programming a universal remote had been dissatisfied with the process. But the Logitech Harmony 300 Remote is different. With a refreshed Web-based setup designed exclusively for Logitech’s newest remote, all you have to do is connect the remote to your computer, go to myharmony.com, tell us what devices you’re using and we’ll do the rest. In just a few simple steps you can have full control of your home-entertainment system.

Plus, your Harmony 300 remote will never be out of date. Logitech’s remotes are powered by an online device library that covers more brands than any other remote, including more than 225,000 devices from more than 5,000 brands — and the list grows every day. Whether you have an aging VCR or a brand new Blu-ray™ player, you can be confident your Harmony remote will control the IR devices you have.

Once you set up your remote, you can get to your entertainment fast with just one button press. The Watch TV button will turn on your TV and cable box in seconds — no additional remotes needed. The buttons are placed for easy reach, sculpted so your fingers can naturally find the right commands and grouped by how you’ll use them. For example, the buttons for controlling your DVD player are all grouped together. There’s even a set of programmable buttons that you can use to jump right to your favorite channels or use for custom control.

The Harmony 300 joins the ever expanding line of Harmony remotes, an award-winning family that includes the Logitech® Harmony® 700 Remote — which controls up to six devices and is rechargeable — and the flagship Logitech® Harmony® One with its stunning touch-screen display.

Pricing and Availability
The Logitech Harmony 300 is expected to be available in the U.S. and Europe beginning in April for a suggested retail price of $49.99 (U.S). http://www.logitech.com/news/harmony300Additional information on the entire Harmony remote line is available at www.logitech.com/harmony.
Tags:  Logitech, Harmony, Remote