Lenovo Celebrates 60M ThinkPads Sold With Optimus Enabled T410s and More

There's little debate, if you took a poll of the notebook-toting business community, with respect to what the most popular workhorse machine has been over the past decade or more, the response would likely be the Lenovo (formerly IBM) ThinkPad.  Whether it's due to IBM and Lenovo's innovations over the years, like the venerable TrackPoint, having the first built-in wireless NIC, first built-in fingerprint reader for security, or the ThinkPad's undeniable reputation for durability and performance, it's obvious the ThinkPad line has earned its stripes with road warriors and casual portable computing users alike.  It almost sounds a little over-the-top actually but Lenovo is celebrating their 60 millionth ThinkPad sold (you're reading that right, they're apparently the McDonalds of notebooks... at least volume-wise) by announcing updates to three ThinkPad models, as well as holding a discount promotion (details here). 

In addition, they're also unveiling their latest ThinkPad T410s machine, now infused with NVIDIA Optimus graphics switching technology, for mutlimedia horsepower when you need it and battery conservation when you don't.  We caught up with Lenovo at a recent event in New York city and once again came away impressed with Lenovo's implementation and the innovation they bring to NVIDIA's exsiting Optimus solution.  Not only was this the first notebook we've seen running both the integrated IGP and discrete NVIDIA GPU simultaneously but it's also first time we've seen a notebook capable of driving three external monitors, as well as the notebook's LCD simultaneously.  Dave from Lenovo demo'ed the T410s' capabilities with Optimus for us here on camera and it's safe to say it's the most complete, full-featured implementation of the technology that we've seen thus far.

Lenovo's ThinkPad T410s with NVIDIA Graphics and IGP Running Simultaneously

Again, with of all the other designs we've tested so far, you either have the Intel IGP enabled or the NVIDIA GPU but not both.  In addition, Lenovo's power monitoring and control utility appears to add a bunch more user interface and control of the technology versus what we've seen from any other manufacturer yet as well.  Here's a quick gander at the new 14-inch Lenovo T410s, up close and in person.  We'll be bringing you a full, detailed review of the machine in the months ahead.

Lenovo ThinkPad T410s

And the new  15" T510 has been announced as well, so here's a quick runway pose of that machine....

Lenovo ThinkPad T510

Stay tuned for more details of the T410s, as well as what we think of how the machine handles with NVIDIA Optimus graphics.  Portability, performance and good battery life are typically not attributes you can count on in a single package but we'll see if Lenovo can deliver it with the T410s.

Lenovo's official press release follows here...

Lenovo Reaches Major Milestone – 60 Million ThinkPad Laptops Sold

Introduces Industry’s First Business-Focused Laptops with NVIDIA Optimus Technology

RESEARCH TRIANGLE PARK, NC – October 5, 2010: Lenovo (HKSE: 992) (ADR: LNVGY) today announced that sales of ThinkPad laptops will surpass 60 million this month. More than 14 ThinkPad laptops are now sold every 60 seconds, contributing to Lenovo’s position as the fastest growing major PC company1. Throughout its evolution, begun 18 years ago to date, ThinkPad has recorded many ground-breaking innovation firsts like the first spill resistant keyboard and protective roll cage. Also today, Lenovo is elevating graphics performance by adding NVIDIA Optimus technology on

ThinkPad T410, T410s and T510 laptops

“Long recognized as a hallmark for innovation and excellence, ThinkPad has been the trusted laptop brand for business users around the world for nearly two decades,” said Peter Hortensius, senior vice president, Think Product Group, Lenovo. “With Lenovo, ThinkPad has grown even stronger for quality, reliability and performance, and we’ll continue to drive our commitment to innovation further as we design future ThinkPad laptops.”

Record of Innovation
With more than 2,000 design awards under its belt, ThinkPad has helped transform laptop computing and changed the way people use their PCs. Famous firsts include:  First modern laptop to fly in space First with a spill-resistant keyboard First with built-in CD-ROM First with built-in DVD-ROM First with built-in wireless First with embedded security subsystem First with built-in fingerprint reader First thinnest, lightest full-function 13-inch laptop2 First dual screen mobile workstation

Watch, Play and Win with ThinkPad in October
In celebration of this milestone, Lenovo is rewarding customers with a Customer Appreciation Event (http://shop.lenovo.com/us/landing_pages/promos/thinkpad/ThinkPad-sale) featuring up to 15 percent discounted pricing on select ThinkPad models purchased in the U.S. The promotion begins today and runs through Oct. 8.
Log onto Lenovo’s Facebook page (www.facebook.com/lenovo) to match major ThinkPad milestones to their date in history for a chance to win a ThinkPad laptop. Learn more at this page and watch a video about past and present innovations and what the future holds for ThinkPad design. And read personal stories about users’ oldest ThinkPad laptops at Lenovo Blogs.

Killer Graphics Performance Plus Extreme Battery Life
NVIDIA Optimus technology makes graphics automatic, instantaneous and seamless. Users no longer have to manually force switching to reduce performance and save battery life. Now they can have extended battery life and electrifying multimedia performance. ThinkPad laptops with Optimus achieve up to 33 percent longer battery life over discrete only or switchable models3. That adds up to one extra hour of battery life per charge3. ThinkPad is the only laptop supporting this kind of graphics performance on four displays via select ThinkPlus docks.  “New technologies like NVIDIA Optimus are making ThinkPads even smarter,” said Rene Haas, general manager, Notebook Products, NVIDIA. “Never before has there been a solution that so effectively eliminates the tradeoffs between riveting graphics performance and long battery life. Visual content is themost popular and important form of data today, and we’ve built the NVIDIA NVS 3100M graphics processor to be the perfect processor for the task.”

Pricing and Availability

The ThinkPad T410, T410s and T510 laptops with Nvidia Optimus technology are available immediately through business partners and www.lenovo.com. Pricing begins at approximately $1,299 for the T410 and T510 and $1,849 for the T410s.