Kingston's urDrive Transforms Flash Drives Into Active Storage Devices

Kingston, the same company that could very well have their label on your RAM or SSD, is introducing something a little different today. The company's latest is an effort to transform the USB flash drive into an active storage device. It's called urDrive, a cleverly named, free pre-loaded application available on a variety of its DataTraveler USB drives. urDrive transforms USB drives from passive storage to engaged, active storage, allowing consumers to easily access and organize their personal files, photos, music, games and videos. A built-in photo viewer and MP3 player makes looking at pictures and listening to music easy.

urDrive enhances security on the PC with Norton PC Checkup, which cans for virus infections (including spyware, worms and adware) and checks for slow performance and risks to identity and data. urDrive further enhances the digital experience with the Maxthon 3 Web browser. Maxthon 3 boasts industry-leading startup and rendering speeds, and architecture that gives users a truly portable, safe browsing experience. All temp files, history and cookies remain on the drive, keeping browsing private particularly on public computers. The service syncs files from USB to cloud offering backup and access. For family entertainment, urDrive provides access to the latest casual game titles from EA Games and PopCap Games.

urDrive is available as a free, pre-loaded application on Kingston’s entry-level DataTraveler 101G2, 108 and 109 USB Flash drives, and soon on the DTIG3. These devices offer consumers a choice in design and capacity, from 4GB to 32GB. There's a video above explaining exactly how it does its thing.