Jay Wilson, Diablo III Director Admits Auction Houses "Really Hurt the Game"

Creating a stable economy in an online game is difficult to do – and the only people surprised to discover that were Diablo’s game director and the higher ups at Blizzard, it turns out. The game’s auction houses, which let players hawk in-game loot for virtual gold and real-world money, were a bigger draw than its creators expected. The result was bad news for the quality of the game, says former director Jay Wilson.

Diablo 3 Gold Auction House
Who knew gold could cause so much trouble? Image credit: Blizzard

Wilson, who spent seven years on Diablo III and left the game (though not Blizzard) earlier this year, commented on the game this week at the Game Developers Conference (GDC) in San Francisco, CA. His lecture, “Shout at the Devil: The Making of Diablo III,” Wilson admitted that he underestimated how many players would use the auction houses, and that the players’ focus on the auction houses skewed the way he intended people to experience the game (from the way he intended). Interestingly, Wilson said that auctioning items for virtual money was a bigger problem for the game than the real-money transactions, negatively affecting in-game item pricing.
Joshua Gulick

Joshua Gulick

Josh cut his teeth (and hands) on his first PC upgrade in 2000 and was instantly hooked on all things tech. He took a degree in English and tech writing with him to Computer Power User Magazine and spent years reviewing high-end workstations and gaming systems, processors, motherboards, memory and video cards. His enthusiasm for PC hardware also made him a natural fit for covering the burgeoning modding community, and he wrote CPU’s “Mad Reader Mod” cover stories from the series’ inception until becoming the publication editor for Smart Computing Magazine.  A few years ago, he returned to his first love, reviewing smoking-hot PCs and components, for HotHardware. When he’s not agonizing over benchmark scores, Josh is either running (very slowly) or spending time with family.