Intel, Microsoft, Dell, HP, Lenovo Launch Joint Campaign To Promote PC Platform, Windows 10
The slogan they've chosen to run with is "PC Does What?!," which will kick off in full effect this coming Monday, October 19. In the meantime, this dream team ensemble has released a spattering of short advertisements, all available to watch to on YouTube courtesy of Intel. There's five of them in all and it will take you just over a minute and a half binge view them.
All five players have been affected by softening PC sales to some extent, some more harshly than others. With the launch of Windows 10, which is now installed on more than 110 million devices, there's an opportunity to re-introduce the platform and perhaps reinvent it as being hip, a marketing perception that's worked well for Apple.
Whether or not Microsoft, Intel, and the gang can execute on that strategy remains to be seen. I've not been impressed with Microsoft's past efforts in the ad space, such as hiring Jerry Seinfeld to be the face of Windows PCs, and these first few "PC Does What?" ads, while entertaining, might perhaps have done better with a bit more substance.
"With this perfect storm of innovation, we felt it was the time to tell our story," Steve Fund, Intel's chief marketing officer, told AP. "People think having something good is good enough because they are unaware of how much better the PCs are now."
What do you think about the ads so far? Let us know in the comments section below!