Intel And Tag Heuer Partner For Connected Modular 45 Android Wear 2.0 Smartwatch

If you have been intrigued by the smartwatch revolution, but have yet to find a model to suit your higher-end tastes, TAG Heuer might just have you covered. The company's new Connected Modular 45 isn't just beautiful, it's modular (as the name suggests), allowing you to use it as a smartwatch one minute, and as a regular mechanical watch the next.

TAG Heuer emphasizes the fact that this watch carries the Swiss Made label, ensuring that fans of higher-end timepieces take it a little more seriously. Still, it's a bold design, especially since its modularity could be seen to some as a gimmick.

TAG Heuer Connected 45

At a formal function, a Connected Modular 45 owner might choose to replace the smartwatch module with a mechanical one, since fashion is likely to be of more importance than messing around with Google Maps or Hangouts. Then, for everyday travels, the user might choose to revert back to the smartwatch module, allowing them to use the watch for everything but fitness tracking (though it does support GPS).

For the smartwatch portion of this smartwatch, TAG Heuer worked with Intel to incorporate a low-power Atom SoC. The Connected Modular 45 also looks crisp, thanks to its 287ppi display and for the active wearer, the smartwatch is water resistant to a depth of 50 meters.

If you're interested in acquiring such a fine timepiece, be ready to shell out at least $1,650. TAG Heuer boasts that it has about 60 variations of the watch available, with prices ranging between $1,650 and $6,750.