BitTorrent, the peer to peer file sharing giant, is launching a download service that offers licensed, legitimate versions of TV and movie downloads. Cue the mass hysteria.
The San Francisco-based company is betting that at least one-third of the 135 million people who have downloaded the BitTorrent software will be willing to pay for high-quality legitimate content rather than take their chances with pirated fare.
"The vast majority of our audience just loves digital content," Ashwin Navin, president and co-founder of BitTorrent, told The Associated Press. "Now we have to program for that audience and create a better experience for that content so the audience converts to the service that makes the studios money."