A pricing war has been initiated in the virtual reality (VR) headset market. Facebook struck the first blow back in July, and now HTC is getting in on the discount bandwagon thanks to a $200 price cut on its Vive VR headset. In this case, the price falls from a lofty $799 down to a slightly more manageable $599.
While any price cut will likely be appreciated by the buying public, it’s hard to argue that $600 is still a lot of money to pay for VR immersion. Add on the cost of a high-end gaming PC to take full advantage of the Vive, and you’ll looking at $1,500 or more investment.
However, HTC believes that it still offers a compelling VR solution with the Vive. “When customers purchase Vive, they are getting superior VR technology and the most complete ecosystem in VR. Vive has the best tracking technology and most compelling content,” said HTC. “And developers are taking full advantage of this tech in delivering the best software on the market and bringing it to Vive owners.”
And if regular consumers still aren’t swayed by the $200 price cut, HTC is still banking on its high-profile corporate customers which include big names like Google, Apple, Intel, UPS, Volkswagen, and SalesForce. HTC has long focused on supporting enterprise customers and this price cut could help to win over even more partners.
“We know price is just one component of a purchase decision, but when you line up all that Vive offers,” added HTC. “We’re building a complete VR ecosystem that customers can rely on today and for years to come.”
Back in early July, Facebook took the drastic step of slashing the price of its Oculus Rift VR headset and Touch controllers bundle to $399. This represented a $200 price break compared to the previous bundle pricing.