According to a new Bloomberg report, HTC is planning to showcase its own smartwatch as early as next week at Mobile World Congress. The handset maker, despite world-class hardware and rave reviews, has struggled to secure market share in the high-end smartphone realm. Out-marketing a giant like Samsung has proven difficult, if not outright impossible, leaving the company with little choice but to change course and focus on lower-end devices in the coming quarters. But it's also continuing to innovate in other areas, as it should.
Under the watch's face will (reportedly) be a Qualcomm processor - yet another company that'll be at MWC.
The product itself is evidently not ready for public consumption, as it
will only be shown to carriers and prospecive partners in closed-door
meetings. HTC's watch is likely to be based on Android, and will perhaps
feature Google Now.
A watch that doubled
as a digital assistant could prove to be quite the hit, though HTC does
have to worry over Samsung doling out a second-generation Galaxy Gear
watch, and there's always the possibility that Apple will follow suit.
Still, for a struggling company, digging into the next big trend sure
feels like a wise decision.