HTC Adjusts Smartphone Shipment Forecasts

by Jennifer Johnson — Wednesday, December 19, 2012, 01:25 PM EDT

HTC has had some struggles over the past few years. Although the company continues to put out some really great looking phones, its struggles persist. The company has been affected by the launch of the iPhone 5 as well as declining prices in China. As a result, HTC has reportedly revamped its product roadmap for 2013.

Citing industry sources, DigiTimes claims HTC expects its smartphone shipments to rise 10-15% in the first quarter of the year. Previously, the company projected a growth of 20-30%. In addition, HTC has reportedly suspended the development of a number of new models for next year. Although we don't know which models may be affected, we hope this doesn’t include the recently leaked HTC M7.

HTC won't comment on market speculation, but industry analysts expect HTC's struggles could continue. The company's shipments of its Windows Phone 8 smartphones haven't been as strong as expected. In addition, HTC continues to face strong competition from Apple's iPhone 5 and Samsung's Galaxy line.

Tags: smartphone, HTC

Jennifer Johnson

Jennifer grew up around technology. From an early age, she was curious about all things related to computers. As a child, Jennifer remembers spending nights with her dad programming in BASIC and taking apart hard drives to see what was inside. In high school, she wrote her senior term paper on her experiences with building custom computers.

Jennifer graduated from the Jeffrey S. Raikes School of Computer Science and Management at the University of Nebraska at Lincoln. After college, she began writing full-time for various PC and technology magazines. Later, she transitioned to the Web. In these roles, Jennifer has covered a variety of topics including laptops, desktops, smartphones, cameras, tablets, and various consumer electronics devices. When she's not playing with or writing about the latest gadget, Jennifer loves to spend time with her family, capture memories with her camera, and scrapbook.

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