Now, are these grants a publicity stunt to help Schmidt and Cohen sell more books? Definitely. And some knee-jerk skepticism about the whole thing is warranted, as although a million bucks is technically a lot of money, it’s not even a drop in the bucket for a company like Google. And one would assume that Google was involved in financing the grant money, but actually it’s coming from Schmidt’s own pocket.
Schmidt is a very rich man that can afford to cough up $1 million, and he stands to make even more money from the sales of this book, but it’s still noteworthy that he himself is the one forking over the cash.
Grant recipients will be announced on March 10th and will include those non-profits around the world that show the ability to use technology to solve global problems such as “repressive censorship, crime, or natural disasters”.