Google Says It Owns Your Glass And Wants To Trademark The Word

Ok, Google: We see what you’re going for by trying to trademark the word “Glass” and its stylish font. “Google Glass” is a mouthful and is actually a bit of a tongue-twister, like “law blog” or “rural juror”, so using that name as a trademark isn’t ideal. “Glass” just sounds better.

The problem is that the U.S. Patent And Trademark Office is holding things up. A trademark examiner had some issues with Google’s attempt to secure the term “Glass”, including potential confusion with existing trademarked terms in the computing market (“Write on glass”, “Glass3d”, and “Teleglass” were examples) and concern that the term “Glass” is only descriptive of a “feature or material component” of Google’s goods.

Google Glass

According to the Wall Street Journal, Google mounted a defense with a 1,928-page letter that consisted almost entirely of articles about Glass. A salient point that Google is that in this case, “Glass” is not actually descriptive of the materials using in making the tech specs, because Google Glass does not actually contain any glass.

Although we’re sure Google is not finding the humor in this situation, the whole thing is a little bit funny. It sounds like this yet another case of someone just not "getting" Google Glass.