Google Prods Businesses To Embrace Its Smartphones With 'Android For Work'
As Google sees things, smartphones and tablets are underutilized in the workplace by the majority of workers, leaving their potential for business and innovation largely untapped. Google wants to change that with its Android for Work initiative, which entails securing, managing, and innovating on Android in ways that are appropriate for business users.
Google's essentially taking advantage of the growing BYOD (Bring Your Own Device) trend that has consumers using their own personal devices in the workplace. To make that easier (and feasible), Google users can have two profiles -- one for work and one for play. But rather than toggle between the two, work-related apps (identifiable by an orange briefcase badge) can sit alongside personal apps.
Having a separate and secure work profile is key here, as it ensures workers that their boss won't be able to thumb through and fiddle with their personal content. And on the flip side, it allows companies to deploy approved work apps while allowing IT admins to easily manage business data on Android devices. In short, your Android device becomes a two-headed beast.
Google isn't going at this alone, and is instead joined by several partners. One of them is BlackBerry, which is working with Google to enable BES12, a cross-platform EMM solution that sets up a secure, dedicated profile to manage work applications.
"BlackBerry is working with Google to provide customers with solutions they can confidently deploy on all major mobile platforms within their organization," said Billy Ho, Executive Vice President, Enterprise Products and Value Added Solutions, BlackBerry. "Android for Work with BES12 will provide customers with another option to enhance their mobile security and the productivity of their employees, and the peace of mind that they will not have to relinquish any control over corporate data, sacrifice user experience or introduce more complexity into their environments."
Tapping into the vast Android ecosystem is an interesting and probably smart play for BlackBerry. As the saying goes, if you can't beat 'em, join 'em!