Sale Reportedly Imminent, Will Fetch $2 Billion or More

Domain registrar has been on the auction block since September of last year, and it appears the site has finally found a buyer willing to pay a high enough asking price. Actually, three buyers, including private equity-firms KKR & Co. and Silver Lake Partners, and private equity and venture capital firm Technology Crossover Ventures, the Wall Street Journal reports.

Citing "people familiar with the matter," WSJ says the deal will go down for between $2 billion and $2.5 billion, with an official announcement potentially coming as early as next week.

During its 14-year tenure on the Web, has grown into the world's largest registrar of domain names. The site also sells other services to people and business, and is perhaps best known for its edgy commercials that are somewhat sexually suggestive but always stop short of crossing the line.