Get Your Facebook Gift Cards, Now
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Starting this week, people can give their friends gifts to Jamba Juice, Olive Garden, Sephora, and Target all on one reusable gift card from Facebook. Users just select a gift for their friend from the Gift Cards & Digital category, select a value, and pay. The lucky friend will be notified instantly about your gift, and will receive a Facebook Card in the mail a few days later. Moreover, the cards are reusable, so if you gift that same person again, you can just add it onto the existing plastic. Even wilder, the card can hold multiple gift balances, and each balance is dedicated to the retailer associated with the gift. For example, you might have gift balances of $100 at Sephora, $75 at Target, $50 at Olive Garden, and $8.25 at Jamba Juice.
The ability to send a Facebook Card gift will roll out gradually to people in the US, but there's no word on when other nations will get it. There's also no word on when other retailers will join in on the fun, as the selection is quite limited for now. It's also curious that this is an "offline" solution -- people will still need to wait for a physical card to arrive in the mail. Perhaps this is a way for Facebook to bridge the divide a bit and cater to its users that still prefer receiving things they can hold. What about you? Would you consider sending one of these to someone?