"Get a Mac" Ads Target Windows 7 (Already)

Apple isn't wasting any time. It's only been two days, and already they have "Get a Mac" ad all ready to blast Microsoft's just released OS, Windows 7. Naturally, they waited until after the OS was released to spring these on us.

There are three, count 'em, three ads.

The first is “Broken Promises." It's a series of flashbacks to promises made by earlier versions of Windows. Basically, it is a series of "It's not going to have any of the problems that Windows blah had" vignettes, where it is whatever version of Windows followed the problematic one.  Apple's message: they're all problematic.

Then there's "Teeter Tottering." That shows a Windows user switching from Windows XP. The "big move," as she called it, is not to Windows 7, but over to the Mac. “I could stick with what I know, but what I know is pain and frustration.”  Ouch!

The final ad is "PC News," with PC talking to a reporter at the Windows 7 launch. Unfortunately, the feed from the launch showed many getting ready to upgrade, but once again, to a Mac.  Oops.  Cut to commercial, but oh, wow, this is already a commercial.  Yikes!