Announced this week at NAB 2010, Qualcomm stated that they are "working to enhance its mobile TV service with new applications that integrate video with Web-based content and social media tools." It's no surprise to hear of these changes; more and more users are watching content through unconventional means, and more and more are Tweeting while the watch. The next big things for FLO TV include on-demand content (right now it's live only) and time-shifted viewing, which users have been enjoying for years on standard at-home DVRs. The full list of incoming updates are below--are these enough to make you shell out monthly for a TV service that only works in select areas? Maybe if FLO TV could bundle this in with basic cable packages, they'd have a much better value proposition...
In addition to integrated experiences, FLO TV announced an expanded suite of mobile TV services, including interactive capabilities, pay-per-day and event passes, and time-shifted viewing options. The new features will be available on the FLO TV™ service across a range of mobile devices in the second half of 2010. New service applications will include:
- Interactive features that will enable users to interact with programming and advertising, allowing consumers to click for more information about a show or click to buy an advertised product.
- Pay-per-day passes designed to offer pay-as-you-go flexibility, providing consumers the ability to watch the FLO TV service without committing to a recurring monthly subscription. Event passes will provide an easy way for existing FLO TV subscribers to add premium content such as limited engagement, special events to their programming lineup.
- Time-shifted viewing, or 'catch-up TV,' that will allow popular shows to be stored on FLO-enabled mobile devices, thereby granting viewers the ability to watch their favorite shows on-demand, even outside of a coverage area.