Early GeForce RTX 4080 Super Retail Listings Reveal Partner Pricing For Custom Cards

Zotac's GeForce RTX 4080 Super card and box (renders) on a gray gradient background.
With the release of exciting products such as next generation GPUs, the first point of interest is always on performance. When that curiosity has been satisfied, pricing becomes the paramount focus for enthusiasts. That said, NVIDIA has already revealed that the base MSRPs for its GeForce RTX 4080 Super is $999, but custom models can increase from that point. The question is always by how much, and some early retail listings seemingly provide the answer.

lower price

German retailer Notebooksbillinger has listed severa custom model GeForce RTX 4080 Super GPUs with pricing starting at the 1109 € mark. This Euro amount translates to roughly $1,209 USD, which is higher than the base MSRP of $999 USD, but not unexpected due to several factors. 

First, European pricing typically trends higher on average than the US pricing, due to a plethora of complex reasons. Secondly, while some custom GeForce RTX 4080 Super GPUs will have the base MSRP of $999 in the US, most custom models are expected to carry a premium.

The custom GeForce RTX 4080 Super GPUs listed top out at around 1379 € currently, for the ASUS Strix, or about $1,498 USD. Many others are in the range of 1149 € to 1249 €, such as the Gigabyte Aorus Master.

higher price

A justification for more expensive custom versions of the GeForce RTX 4080 Super GPUs often comes down to how intricate the air cooler design ends up being. Higher quality offerings that promise quieter fan operation and better thermals can often be appealing to enthusiasts. Couple this with models that are overclocked from the factory with higher clock speeds, with the assumption that the PCB or silicon is of higher quality, which can add to the bottom line as well.

Another determining factor for higher pricing can also come down to aesthetics, including how elaborate the RGB implementation is. While some base MSRP models may skimp on a fancy shroud and go sans-RGB, the more expensive models can often come packed with a more dazzling light-show for enthusiasts. 

One important consideration to note, performance between custom models and the base GPUs are often very close, within a few percentage points. This is why add-in-board partners such as Gigabyte, MSI, ASUS, and others pay special attention to the accouterments on custom GPUs to catch the attention of consumers.

In any event, you can check out the listings at the German retailer's website to see if anything changes between now and when the card launches.