EA Signed On To License NVIDIA PhysX Technology

by Marco Chiappetta — Monday, December 08, 2008, 11:45 AM EDT

EA Signed On To License NVIDIA PhysX Technology

SANTA CLARA, CA--DECEMBER 8, 2008--NVIDIA Corporation today announced that Electronic Arts Inc. (NASDAQ: ERTS) has licensed NVIDIA PhysX technology as a development platform which will be available for EA’s studios worldwide. NVIDIA PhysX technology is the world’s most pervasive development platform for physics acceleration in interactive entertainment.

“PhysX is a great physics solution for the most popular platforms, and we're happy to make it available for EA’s development teams worldwide,” said Tim Wilson, Chief Technology Officer of EA’s Redwood Shores Studio. “Gameplay remains our number one goal, with character, vehicle and environmental interactivity a critical part of the gameplay experience for our titles, and we look forward to partnering with NVIDIA to reach this goal.”

With GeForce GPU-accelerated physics, the world literally comes to life: walls can be torn down, trees bend in the wind, and water flows with body and force. The massively parallel architecture in GeForce GPUs can handle 10 to 20 times more visual complexity than what’s possible today on traditional platforms, and can leverage the best of both GPU and CPU architectures to deliver the ultimate experience to the user. More importantly, PhysX supports hardware scaling with the GeForce GPUs to deliver much faster performance and richer environments on multi-GPU gaming platforms.

Mirror's Edge PhysX Video

The NVIDIA PhysX development solution consists of a robust physics engine, API, and middleware designed to give developers and animators unprecedented creative control over the look of their final in-game interactivity by allowing them to author and preview physics in real time. PhysX technology works across all major gaming platforms, including Nintendo Wii, Playstation 3, Xbox 360, and the PC, and can be accelerated by both the CPU and any CUDA general purpose parallel computing processor, including NVIDIA GeForce GPUs.

“PhysX offers tremendous benefits to developers and gamers and we are thrilled Electronic Arts has chosen PhysX to bring new levels of realism in their games,” said Ujesh Desai, vice president of GeForce desktop business at NVIDIA. For more information on NVIDIA PhysX technology, please visit the PhysX website.

Tags: Nvidia, PhysX, Mirror's Edge, Gaming, GPU

Marco Chiappetta

Marco's interest in computing and technology dates all the way back to his early childhood. Even before being exposed to the Commodore P.E.T. and later the Commodore 64 in the early ‘80s, he was interested in electricity and electronics, and he still has the modded AFX cars and shop-worn soldering irons to prove it. Once he got his hands on his own Commodore 64, however, computing became Marco's passion. Throughout his academic and professional lives, Marco has worked with virtually every major platform from the TRS-80 and Amiga, to today's high end, multi-core servers. Over the years, he has worked in many fields related to technology and computing, including system design, assembly and sales, professional quality assurance testing, and technical writing. In addition to being the Managing Editor here at HotHardware for close to 15 years, Marco is also a freelance writer whose work has been published in a number of PC and technology related print publications and he is a regular fixture on HotHardware’s own Two and a Half Geeks webcast. - Contact: marco(at)hothardware(dot)com