Digital Music Players Blamed For 17 Wrecks Per Day In Britain
AA Insurance in the UK has just published a report that blames around 17 accidents per day in England on digital music players. The study states that these players are causing drivers to drive into "iPod oblivion," where they are so focused on cycling through to the next genre or artist than they miss a street sign, don't hear a horn or simply drive into a lane that's already occupied.
In fact, they mention that anyone is at risk of falling into this, from runners to cyclists who pay more attention to their next track than to their surroundings. The company found that "accidents caused by people using MP3 players, mobile phones and electronic organizers while on the move have risen 5% in the last year." The president of AA said the following: "We can't stop the march of technology but we need to halt the iPod pedestrian, cycle and driver zombies. Whether on two feet, two wheels or four, too many people are suffering from so-called iPod oblivion." So, there you have it: don't switch playlists and drive. Or really, just drive.