Delta Starts Selling Flights On Facebook

Delta Air Lines and Alvenda are teaming up to give users the ability to book flights with friends directly on Facebook. Touted as the travel industry’s first ecommerce capability on Facebook, this initial release of Delta's Ticket Window lets users book a flight and share arrival times with their Facebook friends directly from the confirmation page.

“Our cus­tomers are spend­ing more time online and are look­ing for new ways to con­nect with us. We’re now bring­ing Delta to our cus­tomers rather than the other way around – on our own web­site, on Face­book, on travel web sites, on Inter­net news sites, and beyond,” said Bob Kup­bens, Delta’s Vice Pres­i­dent of eCommerce.

To offer this new method of booking flights, Delta is using the lat­est release of Alvenda’s Store­Cast platform which combines social net­work­ing, ecom­merce, and adver­tis­ing. With the platform, Delta's pub­lish­ing part­ners such as the New York Yan­kees will be able to embed the Ticket Window application on their website, thereby letting customers order tick­ets for a game and book airfare tick­ets from a single site.

“We’re looking forward to empowering Delta’s 160 million annual customers to shop on their own terms and give them an easy way to book travel with their friends,” said Wade Gerten, Founder and CEO of Alvenda. “Delta is the first travel company to open millions of new selling opportunities via a social commerce channel."