Delta Air Lines and Alvenda are teaming up to give users the ability to book flights with friends directly on Facebook. Touted as the travel industry’s first ecommerce capability on Facebook, this initial release of Delta's Ticket Window lets users book a flight and share arrival times with their Facebook friends directly from the confirmation page.
“Our customers are spending more time online and are looking for new ways to connect with us. We’re now bringing Delta to our customers rather than the other way around – on our own website, on Facebook, on travel web sites, on Internet news sites, and beyond,” said Bob Kupbens, Delta’s Vice President of eCommerce.
To offer this new method of booking flights, Delta is using the latest release of Alvenda’s StoreCast platform which combines social networking, ecommerce, and advertising. With the platform, Delta's publishing partners such as the New York Yankees will be able to embed the Ticket Window application on their website, thereby letting customers order tickets for a game and book airfare tickets from a single site.
“We’re looking forward to empowering Delta’s 160 million annual customers to shop on their own terms and give them an easy way to book travel with their friends,” said Wade Gerten, Founder and CEO of Alvenda. “Delta is the first travel company to open millions of new selling opportunities via a social commerce channel."