Cricket's New Wireless Plan Appeals to Music Lovers

Cricket apparently has a fetish for firsts. The wireless carrier claims it was the first one to introduce an unlimited wireless rate plan, and now the company is announcing the first wireless rate plan with unlimited music included. It's part of an "innovative new digital music service called Muve Music," and was designed specifically with mobile phone users in mind.

"With Muve Music, Cricket is bringing together the best of wireless and music in a way no one has ever done before," said Doug Hutcheson, president and chief executive officer of Cricket Communications. "Our recent experience with smartphones has shown us that the right products offered at the right price will be successful with value-oriented customers. We are excited and confident that Muve Music will provide a superior mobile experience for customers who want to create a personal music experience without being tethered to a computer."

Here's how it works. Music lovers pay a flat rate $55/month and in exchange they receive unlimited full track downloads, unlimited ringtones, and unlimited ringback tones. This in addition to a bunch of other unlimited goodies, including nationwide calling, nationwide text, picture, and video messaging, global text messaging, 3G mobile Web, email, data back up, and video.

At launch, Muve Music will be available on the Samsung Suede smarpthone, a high-end 3G multi-media device with a 3-inch touchscreen display, virtual QWERTY keyboard, and a dedicated music button.