After all, nagging popups to upgrade for free are one thing — those same popups with a “Upgrade Now for $119” banner would just be pouring salt on the wounds. In a statement to WinBeta, Microsoft announced its intentions to end the “Get Windows 10” upgrade campaign:
Details are still being finalized, but on July 29th the Get Windows 10 app that facilitates the easy upgrade to Windows 10 will be disabled and eventually removed from PCs worldwide. Just as it took time to ramp up and roll out the Get Windows 10 app, it will take time to ramp it down.
So if you’ve been stubborn and have tried every trick in the book to avoid Windows 10, your days of fighting in the trenches are numbered. But just remember, forgoing the Windows 10 upgrade may leave you in a lurch in the future. Microsoft is doing its best to make Windows 10 mandatory for a number of hot gaming titles and other software features (like Xbox One game streaming). If you hold out past July 29th and then find yourself needing to be in Windows 10’s good graces, you’ll be ponying up $119 like everyone else.
Windows 10’s annoying upgrade prompts gained attention last week — quite humorously we might add — when they briefly interrupted a weathercast Des Moines CBS affiliate KCCI 8. Luckily, meteorologist Metinka Slater handled the incident professionally and managed to joke about the mishap.