If you need any further confirmation that the Call of Duty is still serious business for Activision Blizzard, look no further than these latest figures that are rolling in regarding the launch of Call of Duty: Black Ops III. The game managed to generate in excess of $550 million worldwide within three days of its launch.
Activision Blizzard proudly proclaimed that its three-day tally allowed it to become the biggest entertainment launch of 2015, surpassing that of Jurassic World. However, that’s not exactly fair, given that each copy of Black Ops III costs at least $59.99, far surpassing the price of a movie ticket.
In addition to the blockbuster sales for the game, Activision Blizzard says that Black Ops III had the highest player engagement for a Call of Duty game and that gamers plowed through 75 million hours of online play during those first three days.
"Call of Duty's millions of passionate fans have shown us, yet again, the strength of their commitment to this enduring franchise," said Activision Blizzard CEO Bobby Kotick. "Call of Duty: Black Ops III is the biggest entertainment launch this year in any medium, and bigger than any theatrical opening weekend ever."
“Our fans are engaging more deeply with the franchise than ever before. In fact, so far, people are playing Black Ops III for more hours per player than any Call of Duty game on record," added Eric Hirshberg, CEO of Activision Publishing. "Call of Duty is more than a game, it's a year round passion for a growing base of millions of fans and it's only gaining momentum."
Last week, Activision Blizzard Studios was launched which will bring some of the its hottest gaming properties to the small and big screen. It should come as no surprise that TV and film adaptions of Call of Duty are in development.