Do you like Borderlands 2? Do you like killing stuff in Borderlands 2? Well, if you happen to live in the US, you'll want to head on over to the special site seen at the bottom of this post to sign-up and enter Gearbox's '$100,000 Loot Hunt' contest.
Taking part is simple: Beginning on October 11th, hop into Borderlands 2 and, as Claptrap states, "do what comes naturally". Each day, you'll have to meet a target in order to qualify for that day's prizes, and even if you don't manage to win a real-life prize, you will still reap the benefits of improved in-game loot.
Prizes include PSP Vitas for week 1, Turtle Beach headsets for week 2, NVIDIA SHIELD + Falcon Northwest PC for week 3 (that sure escalated quickly), and game strategy guides for week 4. Each week, between $5,000 - $20,000 in cash prizes will be given away, with a grand prize of $50,000 wrapping things up.
While it's unfortunate that the contest only applies to those living in the US, everyone else will gain the benefit of improved loot during the event. Whether that's any actual consolation, I'm not too sure.