Betting On Bay Trail: Intel's Atom Overhaul Tested

Today, for the first time since Atom first debuted, Intel is launching an updated version of the Atom core that does more than integrate additional function blocks and lower power consumption. The tablet iteration of the new SoC is called Bay Trail, and it's aimed at the red-hot tablet and handheld market currently occupied by various chips from Apple, Qualcomm, Samsung, and NVIDIA.

Our first thought?  Finally. This is what Intel's Atom architecture always aspired to.

Intel has done some impressive things with Atom, including its first serious forays into mobile phones and tablets, but the Bonnell microarchitecture that debuted in 2008 was explicitly designed to emphasize low power consumption, not performance. ARM has released multiple processor updates since 2008 -- the Cortex-A8 debuted that year, followed by the Cortex-A9 and the Cortex-A15, while Intel's in-order Atom contented itself with die shrinks and feature integration. Such efforts gave us Medfield and Clover Trail devices, but they also risked Intel being permanently painted as an also-ran.

After today, that shouldn't be a problem...


Dave Altavilla

Dave Altavilla

With nearly two decades of experience as a semiconductor sales engineer, Dave Altavilla founded HotHardware.com over 25 years ago with perspective as an industry insider and a passion for the wonders of system-level development and performance that culminate into the next generation, cutting-edge devices of tomorrow. Cultivated with the sweat-equity of time spent in the engineering backrooms and offices of Chief Architects of Wall Street bellwethers like Motorola, Cisco and EMC, Dave's insight into the design and manufacturing of leading-edge technologies, brings a laser-sharp understanding of what it takes to deliver a best-of-class product to market. Dave handles final editorial responsibilities of HotHardware's content, along with the site's creative vision and business development efforts. In addition to feature product launch articles at HotHardware for major OEM releases, Dave is also a published author in various technology-based print publications and has been a featured guest on various webcasts and Tech radio shows. In his spare time Dave likes to spend time on the ocean and coaching youth Baseball.  - Contact: davea(at)hothardware(dot)com and follow him on Twitter if you like. He also has an About.me page here.