On the ever-so-spooky Friday the 13th in November, the company's first-ever 24-hour location will open in the heart of New York City. The 48,000 square foot store will be located on the corner of 14th Street and 4th Avenue, right smack dab in the midst of historic downtown Manhattan’s Union Square. If our math is right, it looks like this store will be taking the place of an ill-fated Circuit City, which is just a little sad and ironic at the same time. The new location will be open each week from 8:00 a.m. on Monday through 12:00 a.m. on Sunday, re-opening for regular Sunday hours of 10:00 a.m. to 8:00 p.m.
So, is this the start of a trend? Will we soon see more consumer electronic outlets staying open longer to feed the need? One thing's for sure--midnight console launches will never be the same in NYC.
The expanded hours will provide a much-needed resource for the downtown Manhattan community, including students from nearby universities and many New Yorkers who often have conflicting schedules with traditional store hours.
Best Buy is constantly looking to build on its existing culture of innovation and tailor its stores to the needs of local customers. Knowing that consumers in the New York area love options, Best Buy’s new 24-hour location will provide numerous opportunities for convenient shopping of consumer technology and entertainment products.. Located in a high-traffic area, store officials anticipate a very vibrant atmosphere around the clock, appealing to a wide array of customers and maintaining the commitment to world-class and energized service day or night.
“Today’s consumers have hectic lifestyles that don’t always conform to traditional retail hours,” said Brian Dunn, CEO, Best Buy. “New York has long been known as the city that never sleeps, making Manhattan the perfect location for our first 24-hour store.”