Beer Company Experiments with Moonvertising
Rolling Rock, a subsidiary of Anheuser-Busch, has come up with an interesting ad campaign: offbeat, though definitely high-powered. Or requiring a lot of power, anyway.
It appears to be a teaser to a new advertising campaign for Rolling Rock beer. According to their “Moonvertising,” web site: “…we’re trying a new, more tasteful advertising campaign this year: Putting our logo on the moon.” It goes on to invite readers to “broadcast your own message on the moon as well.”
Why, of course! There has to be a social media aspect to the campaign in this day and age. The web site is clever, but painfully slow — especially the videos.
Of course, being able to supply enough power to really burn something into the moon with a laser - not going to happen. Nice ad campaign though!
It appears to be a teaser to a new advertising campaign for Rolling Rock beer. According to their “Moonvertising,” web site: “…we’re trying a new, more tasteful advertising campaign this year: Putting our logo on the moon.” It goes on to invite readers to “broadcast your own message on the moon as well.”
Why, of course! There has to be a social media aspect to the campaign in this day and age. The web site is clever, but painfully slow — especially the videos.
Of course, being able to supply enough power to really burn something into the moon with a laser - not going to happen. Nice ad campaign though!
