Barbie Fans Will Flip Out Over HMD's Bold Pink Phone Collab With Mattel
Lars Silberbauer, HMD’s Global Chief Marketing Officer, says the phone is designed in a way that “encourages you to ditch your smartphone in times when you just want less browsing and more fun.” It’s the company’s attempt to try and tap into the Gen Z desire to have some time away from being constantly online.
With a sentence that will make people of a certain age recoil, the company goes on to state that the “0.3MP camera with torch delivers authentic Y2K style images which is the latest trend amongst Gen Zers who are taking photos with classic phones and vintage cameras.” There will even be a camera frame with matching Barbie aesthetic for the ultimate Barbie experience.
Anyone looking to pick this phone up for themselves or a Barbie fanatic in their life will be able to do so starting August 28 in the UK. Meanwhile, HMD says that phone will be seeing a release in the United States sometime “soon.”
