The company is called PhiSix, and with the acquisition, eBay hopes to offer shoppers a virtual fitting room for a more immersive shopping experience. You'll be able to try on clothes before buying online, which will both enhance the shopping experience for the end user and result in less returns and exchanges.
"PhiSix’s technology enables consumers to understand the fit and movement of clothes in an online shopping environment," said Steve Yankovich, vice president of Innovation and New Ventures of eBay Inc. "Consumers can experience the merchandise in a more efficient and impactful way, which we believe will drive sales for retailers and create a delightful experience for shoppers."
Going beyond just trying on clothes, online shoppers can use virtual fitting rooms to see how clothes look in different scenarios, like walking down the street or swinging a golf club, eBay says.
According to eBay, the technology it acquired can be used for omni-channel commerce to allow users to shop from any online device. In addition, eBay said it could integrate the PhySix technology throughout its portfolio.
Financial terms of the deal were not disclosed.