AT&T Rides T-Mobile’s Coattails, Introduces Rollover Data
During T-Mobile’s Un-carrier 8.0 announcement held last month, John Legere introduced the Data Stash program which allows customers to rollover unused data from month-to-month. T-Mobile even sweetened the deal by adding 10GB of data into customers’ Data Stash for free to get them started.
We knew it wouldn’t be long before T-Mobile’s larger competitors would come swimming along, and AT&T is the first to take the bait. AT&T announced this morning that it too will offer rollover data, but it is much more limited compared to T-Mobile’s Data Stash. While T-Mobile’s Data Stash will allow you to rollover unused data month-to-month, for up to a year, AT&T will only allow you to rollover the unused data into the next month and no further. AT&T also isn’t giving customers free data to use due to the fact that this isn’t a long-term data storage pool like T-Mobile’s Data Stash.
AT&T describes how its rollover program works with the following example:
If you have four lines and have a 15GB AT&T Mobile Share Value Plan and only use 10GB in a given month, you’ll roll over 5GB and have a total of 20GB available to use within the next month. If you were to only use 10GB in the second month, you’ll again roll over 5GB and have a total of 20GB available the next month. Bottom line: if you have unused plan data this month, it automatically rolls over to be used within the next month in case you need more than your plan’s allotment. This gives you that extra data to do the things you love across all your devices, like surfing the web, watching videos, listening to your favorite music or sending email.
Rollover Data is available to all AT&T customers with a Mobile Share Value plan and can be shared with all members on the plan.
“Rollover Data is an added benefit of being an AT&T Mobile Share Value customer and it’s just another way that we’re saying thanks to our more than 50 million plus Mobile Share Value subscribers,” said Glenn Lurie, President and CEO, AT&T Mobility. “We’re providing even more value and flexibility, and the best part is it’s simple, shareable and easy to track for our customers. All Mobile Share Value customers get this automatically.”
We’re certain that John Legere is sitting somewhere, cigar in hand, grinning from ear-to-ear at this recent turn of events. And it probably won’t be long before Verizon Wireless and Sprint come to the table with its own plans for rollover data.