AT&T Launches New Eco-Rating Program To Promote Sustainability

You've heard of Energy Star, sure, but it's not often that a wireless operator takes time from its busy life to support eco-friendly anything. We've heard of companies like Apple and Dell offering recycling programs, but AT&T is actually launching a new "Eco-rating" system that'll appear in stores. Why? In order to inform consumers on how eco-friendly a product is or isn't. It's a bold move, for sure, as starting today consumers will see a simple label on all new AT&T-branded postpaid mobile devices. In addition to these new devices, 13 more from the existing portfolio will also be designated with an eco-rating. Here's a bit about the rating straight from the carrier's mouth:
"The eco-rating system assesses 15 specific criteria drawn from five general categories of sustainability attributes - attributes include the usage of environmentally preferable materials, minimization of hazardous substances, energy efficiency, responsible end-of-life treatment and environmentally-responsible manufacturing. Device manufacturers submit an assessment of which of the 15 criteria the device meets. AT&T reviews this report and confirms the data reported. These criteria are then calculated into AT&T's five-star system, with five stars being the highest. The 15 specific criteria include, for example, the percentage of post-consumer plastic used in the device, restriction of compounds such as lead, cadmium, mercury, nickel and antimony trioxide/antimony compounds and product energy efficient features."

The launch comes at the same time as the Pantech Renue's launch, and you can learn more about both in the video above.
Tags:  smartphone, ATT, wireless, eco