Ashton Kutcher Joins Lenovo's Product Engineering Team

I’m going to say something that will no doubt be terribly controversial: I like Ashton Kutcher. Yes, he’s on one of the worst TV shows ever, he was a male model, and in his younger years he came off as a doofus (i.e., the “Punk’d” era). But he also had the chutzpah to marry Bruce Willis’ wife, he does charity work, he hangs out with heads of state, he figured out Twitter before anyone else did (and now has over 15 million followers), and he’s been investing in technology. Along the way, he seems to have just sort of done whatever he felt like doing, which is what I would do if I was handsome and wealthy.

Ashton Kutcher Lenovo

Now, he’s also part product engineer/part marketing shill for Lenovo. “We think of him as our newest employee, and we think of him as a Lenovo product engineer,” said Lenovo marketing man David Roman from the stage announcing the new Yoga Tablet 8 and 10. In the subsequent video, Kutcher--appearing to know full well how hilarious the words sound coming out of his mouth--said, “I have officially joined the Lenovo team as an actual product engineer”.

Lenovo Yoga Tablet 10
Lenovo Yoga Tablet 10

Of course, the whole thing is a gimmick, and the video is silly. And then he took the stage at the Lenovo event, pledged not to play it safe, gave an impassioned speech about ideas and technology, and introduced the Yoga Tablet product video. And then he kept talking about it! Lenovo actually let Kutcher be the guy that introduces the device to the world, Steve Jobs-style.

Further, apparently Kutcher is actually going to be giving input in Lenovo's engineering rooms. "Ashton will be actually coming into our labs and attending meetings with our engineers,” a Lenovo spokesman told the Wall Street Journal. "Mr. Kutcher of course won’t be working for Lenovo eight hours a day, but he will actually share his opinions with Lenovo engineers developing new tablets."

The whole thing is somewhat odd, but hey, it sounds like fun, so who are we to cast aspersions?