Apple Won Christmas, Capturing 51 Percent Of New Device Activations

There have been two steady constants in the mobile space over the past several years. The first is that Android dominates the competition in terms of overall mobile market share, and the second is that Apple sells more tablets and smartphones than other single manufacturer. Christmas Day didn't change any of that -- Android is still the top dog in mobile, and Apple won the day in terms of the total number of device activations.

Yahoo's mobile analytic arm Flurry did what it does every year -- it examined device activations and related data. And just like last year, Santa Claus delivered more Apple gadgets to homes, with the Cupertino company accounting for more than 51 percent of device activations. The next closest competitor was Samsung, which accounted for 17.7 percent of activations, followed by Nokia (5.8 percent), Sony (1.6 percent), and LG (1.4 percent).

Device Activations
Source: Flurry

"To put this in perspective, for every Samsung devices that was activated, Apple activated 2.9 devices. For every Microsoft Lumia device activated, Apple activated 8.8 devices," Flurry said. "While, the holidays in general and Christmas in particular are not the sole indicator of the smartphone market share and trends, it is safe to say that Apple’s newly released iPhone 6 and iPhone 6 Plus have had a blockbuster holiday season, despite a lackluster holiday season for the consumer electronics industry."

What about HTC? The once mighty company that helped popularize Android joined Chinese companies Xiaomi and Huawei in the under 1 percent category, underscoring just how far the company has fallen. Before the mobile wars turned into a dogfight between Apple and Samsung, HTC was always in the mix with record breaking quarters being the norm, not the exception.

Apple iPhone 6 Plus

As for the types of devices people are buying today, in general, tablets are losing ground. In 2012, full-size and small tablets combined for a third of the market (versus phablets, medium phones, and small phones). In 2014, they accounted for 22 percent, an 11 percent drop in just two years. Meanwhile, phablets are growing in popularity, going from a 3 percent share in 2012 to 13 percent in 2014.