The fact that the 13-inch and 15-inch MacBook Pro only can accept USB-C connections -- like the 12-inch MacBook that debuted last year -- means that most professionals have to use USB-C adapters, USB-C hubs or Thunderbolt 3 docks to attach their peripherals. And given the traditionally high prices of Apple adapters, the backlash from customers was palpable.
As a result, Apple is trimming the price of its USB-C accessories by up to 50 percent. Apple released the following statement today when announcing the price cuts:
We recognize that many users, especially pros, rely on legacy connectors to get work done today and they face a transition. We want to help them move to the latest technology and peripherals, as well as accelerate the growth of this new ecosystem. Through the end of the year, we are reducing prices on all USB-C and Thunderbolt 3 peripherals we sell, as well as the prices on Apple's USB-C adapters and cables.
Here are the old and new prices for Apple’s USB-C and Thunderbolt accessories:
- USB-C Digital AV Multiport adapter drops from $69 to $49
- USB-C VGA Multiport adapter drops from $69 to $49
- USB-C to USB adapter drops from $19 to $9
- USB-C to Lightning cable (1M) drops from $25 to $19
- USB-C to Lightning cable (2M) drops from $35 to $29
- Thunderbolt 3 to Thunderbolt 2 adapter drops from $49 to $29
The discounted pricing will be available at Apple’s brick and mortar retail stores and through its online store. We should also note that Apple says that it won’t be including any USB-C adapters in the box with future MacBook Pro (or MacBook) shipments.
Apple’s Phil Schiller acknowledged the MacBook Pro backlash in an interview earlier this week, stating, “There has certainly been a lot of passionate dialogue and debate about the new MacBook Pro! Many things have impressed people about it, and some have caused some controversy.
“We know we made good decisions about what to build into the new MacBook Pro and that the result is the best notebook ever made, but it might not be right for everyone on day one. That’s okay, some people felt that way about the first iMac and that turned out pretty good."