New York might be called the Big Apple, and apples themselves might be beautiful creations of nature, but as far as Apple Inc. CEO Steve Jobs is concerned, Gotham has no business affixing depictions of the fruit to anything conceivably related to its products. Like, uh, organic cotton shopping bags, which carry the logo and are produced by the city's GreenNYC campaign in conjunction with grocer Whole Foods. Someone might buy one of those bags and expect it to be functionally equivalent to a MacBook Pro!
Most likely this will be settled with some licensing agreement, but why should it? Apple, the world famous computer company, meet the "Big Apple," which was using that name for a heck of a lot longer than Apple has been in existence.