Apple Ramping Up iPad Screen Production With New ‘Anti-Reflection’ Technology

Apple has a press event scheduled for next month in which it's believed the Cupertino outfit will unveil the iPhone 6, along with perhaps a wrist wearable device, though the latter is more likely to see an unveiling in October. Also on tap from Apple is a new full-size iPad with a 9.7-inch display -- word on the web is that mass production of the next iPad is already taking place.

Citing a pair of sources who asked not to be identified, Bloomberg reports that a new version of the 7.9-inch iPad mini is entering production and is likely to see the light of day in retail before the end of the year. As for the full-size version, it's expected to see an unveiling either at the end of the this quarter or beginning of next.

iPad Air
An anti-reflective coating should make the next iPad easier to read in sunlight.

One thing that could throw a wrench into Apple's plans is manufacturing complications related to a new anti-reflective coating that's being applied to the larger iPad. Apple wants to make the device easier to read, but the company may have to choose between a delayed launch or a shortage of devices at the outset.

This will be an important launch for Apple and its iPad family. Demand for tablets is no longer growing at a breakneck pace, and though the iPad is still the most popular slate in the world (in terms of sales), it's losing ground to the competition. Apple sold 13.2 million iPad devices during its fiscal third quarter ended June 28, which is down 19 percent sequentially and 9 percent year-over-year.