In response, Apple is considering launching a Spotify-like service of its, according to three sources who spoke to Billboard. Apple already has its iTunes Radio which is more similar to Pandora than Spotify, but Apple may have outsmarted itself by building in too many features to the service to make it quite as carefree to enjoy as some other options. Further, there have apparently been some issues with duplicate tracks by artists that have muddled the iTunes Radio experience a bit.
Thus, Apple sees a need for something more akin to Spotify, which is an on-demand, all-you-can-eat service as opposed to streaming radio with “stations”. Apple is also reportedly considering creating an iTunes app for Android, its primary rival.
The times, they are a-changin’ indeed.