Apple CEO Tim Cook Deems Google Glass a "Difficult" Sell to Consumers

Maybe sometime in the future, Google Glass will find a market among the masses and we'll be walking around with wearable computers on our heads. It's Google's vision to one day get to that place where a head mounted display (HMD) could replace many of the functions we all use our smartphones for, from snapping pictures and recording videos to getting directions and real-time information. That's point B, however, a long way from point A, which is where the $1,500 headset currently sits. Will it ever get there? It's too early to tell, but as far as Apple CEO Tim Cook is concerned, the road for Google is "difficult."

"I think from a mainstream point of view, this is difficult," Cook stated at the All Things D technology conference, according to CNN. "I wear glasses because I have to. I don't know a lot of people who wear them because they don't have to."

Cook did concede that Google Glass could "appeal to certain markets," though on the topic of wearable computing in general, Apple is definitely interested.

"It's an area that's ripe for exploration," Cook said of wearable computing technology. "It's ripe for us to get excited about. Lots of companies will play in this space. I see [wearables] as a very important branch of the three."

Cook didn't come right out and mention any specific products Apple might be working on in this regard, but it's long been rumored the Cupertino outfit is designing a smart watch, or iWatch, if you will. He also said that "the wrist is interesting," saying it's more natural, though adding that there's still the challenge of convincing people to wear something on their wrist if they don't normally do so.