AMD Envisions Athlon 64 Glory Days As Ryzen Claws Marketshare From Intel

amd raven ridge box
It has been a banner year for AMD, as it the company has finally become truly competitive against Intel with its Zen-powered processors across the desktop, notebook and server sectors. AMD is marking this achievement as it celebrates the one-year anniversary of the launch of Ryzen.

According to Mercury Research, AMD steadily rose from a 9.9 percent share of the desktop processor market in Q3 2016 to 12 percent in Q4 2017 (to the detriment of Intel). AMD is suggesting that its performance was even better, as its numbers show that it went from 8 percent market share in Q4 2016 to 12 percent during Q$ 2017, representing a 50 percent increase in just one year. Those numbers still pale in comparison to Intel's dominant hold on the market, but it shows that AMD's compelling processor lineup is having an effect on customers.

ryzen 1

Given that the Q4 numbers don't account for Raven Ridge-based APUs, which are currently shipping for desktop and notebook systems, we could see AMD make even further gains during 2018 and beyond. Toss in the upcoming Ryzen 2000 family and second generation Threadripper processors, and things are definitely looking good for AMD.

amd 2018 rollout

“I don’t see any reason [why] we can’t get back to historical share levels that AMD has enjoyed in the past,” said Jim Anderson, AMD's SVP and GM for Computing and Graphics.

Back in the early Athlon 64 days, AMD was enjoying market share that hovered around 20 percent, until Intel was able to get back on track and start firing on all cylinders with its Core processor family.

ryzen 2

Going forward, AMD says that 60 new Ryzen-based computing platforms will be launched by its OEM partners during 2018. Needless to say, we're happy to see a competitive AMD, as Intel needs a healthy AMD to hold its feet to the fire.